5-9 is the new 9-5
Zing built an intergrated PR campaign formed on clever insights:
80% of mothers said they have bribed their child to get him or
her to behave.
1 in 3 mums with children aged under 18 (39 per cent) have
skipped the pages of a book when reading their child, a
bedtime story in order to get a break for themselves.
1 in 5 women (20%) have admitted to hiding from their boss in
order to take a break, with the bathroom as the most popular
hiding place.
The Project and lots of other media liked them too!