OMO Real Play

Zing launched Omo’s ‘Dirt is Good’ campaign to the Australian market using
research stats which revealed that only one in three Aussie kids have climbed a tree before and kids
today engage in only an average of one hour of real play per day.
Zing set up a partnership with Omo and not for profit organisation Nature Play
to establish Australia’s first National Day of Real Play. A day to highlight the importance of
getting kids outdoors, embracing dirt and enjoying the freedom of free unstructured real play.
Zing secured over 170 pieces of coverage including
Channel 9 news, Sunday Mail and Courier Mail.