OMO Real Play
OMO DIRT IS GOOD
Zing launched Omo’s ‘Dirt is Good’ campaign to the Australian market using
research stats which revealed that only one in three Aussie kids have climbed a tree before and kids
today engage in only an average of one hour of real play per day.
Zing set up a partnership with Omo and not for profit organisation Nature Play
to establish Australia’s first National Day of Real Play. A day to highlight the importance of
getting kids outdoors, embracing dirt and enjoying the freedom of free unstructured real play.
Zing secured over 170 pieces of coverage including
Channel 9 news, Sunday Mail and Courier Mail.